Help PPC visitor find product by chat!

My friend (Alberto G.) from CA, USA was here in Mumbai for his vacation. He was busy planning to fly back & wanted to make some online purchase so that by the time he reaches California he gets his stuff.

He almost order’s everything online, he claims to make a good deal & high discounts.

While searching on google to purchase plastic kitchen garbage bags online he clicked on one google ad. The moment he entered the site he got a chat prompt from Mr. Sheldon below is the covo…


Sheldon:
Why did you use pay per click?

Chat Session Started at 7:33:01 PM

Visitor:
?

Visitor:
what is pay per click?

Sheldon:
I thought you clicked on my site from a google ad?

Visitor:
yes I did

Sheldon:
Why?

Visitor:
to know about the product & make a purchase!

Visitor:
I am looking for kitchen garbage bag

Sheldon:
Where are you searching from?

Visitor:
would get back to you if I need your help, thanks for the assistance

Visitor:
I am from CA, at present in India Bom-Bay

Sheldon:
I apologize for bothering you, according to the data I have, your internet is coming through India. I can help you find the bags you need.

Visitor:
Thanks, bye

Sheldon:
Oh, I really apologize.

It was great to know Mr. Sheldon or the site owner is serious about his online business & wants to know about the single penny spent on sponsored ads is worth.

I feel using chat it would be great to identify the visitor’s requirements, real time assistance to visitors and more.

PPC Gyan for Newbie

Pay per click (PPC) is an advertising technique used on websites, advertising networks, and search engines.

Advertisers bid on "keywords" that they believe their target market (people they think would be interested in their offer) would type in the search bar when they are looking for their type of product or service. For example, if an advertiser sells red widgets, he/she would bid on the keyword "red widgets", hoping a user would type those words in the search bar, see their ad, click on it and buy. These ads are called "sponsored links" or "sponsored ads" and appear next to and sometimes above the natural or organic results on the page. The advertiser pays only when the user clicks on the ad.

To learn more about PPC visit Wikipedia - Pay Per Click (PPC)

ContentLink™ - In-Text Advertising Solution

Kontera is a leading provider of In-Text Advertising Solutions, based on patent- pending contextual analysis technology that increases revenue and ROI for Web publishers and advertisers.

Kontera’s competitive advantage lies in the company’s proprietary contextual analysis technology. The company developed and uses semantic, statistical, linguistic, and taxonomy node placement algorithms to analyze words and parts-of-speech to extract and rank relevant topics and keywords, which are then matched to relevant ads. Topic, keyword, and ad selection is automatically analyzed, based on real user interaction and proprietary yield maximization algorithms which improve relevancy and enable better Click-Through Rates, ROI, and conversions.

With seven years of experience in In-Text Advertising, Kontera is able to create a valuable experience for users by serving relevant and informational ads that match the user’s interest and frame of mind.

What is a ContentLink™ ?
A contextually relevant keyword that is discovered in real-time on a web page from within Kontera´s vast network of publishers, and is automatically turned into a link to the most relevant ad from among Kontera´s thousands of advertisers. With ContentLink™ publishers generate incremental revenue while advertisers reach their most targeted audience on a Cost-Per-Click basis.

Sample Kontera Text Ad!